Location-Based Service (LBS) is an application used to identify location of a mobile or wireless device. Location-based services are used to locate people, objects, and vehicle movements as well as for navigation, logistics, and inventory management. In addition, LBS works by accessing real-time geo-data points from a smartphone device to gain information, entertainment, or security data for further processing.
Upsurge in adoption of wireless devices such as tablets, smartphones, and handheld devices boosts the social networking platforms and provides new avenues for location-based marketing & advertising opportunities. Moreover, rise in demand for active check-in apps and increase in use of business intelligence tools for fraud management & secure authentication further fuels the location-based services market growth.
However, increased prices of real-time based LBS components and concerns associated with personal data security issues are some of the factors that hinder the growth of the location-based services market.
The adoption of LBS has increased across various verticals such as government & public utilities, media & entertainment, transportation, retail & e-commerce, healthcare, and others (education, BFSI, and healthcare). Proactive government initiatives to standardize defense technologies coupled with rapid urbanization & infrastructural developments in the emerging economies are expected to foster the market growth in the government & defense sector.
Moreover, increase in demand for location-based services among e-commerce companies, food delivery & shopping apps, tourism websites, social networking apps, and others are expected to propel the growth of the location-based services market at a significant rate.
The location-based services market is segmented on the basis of component, technology, application, industry vertical, and region. By component, it is categorized into hardware, software, and services.
By technology, it is divided into GPS, Assisted GPS (A-GPS), Enhanced GPS (E-GPS), enhanced observed time difference, observed time difference, cell ID, Wi-Fi, and others. By application, it is classified into location-based advertising, business intelligence & analytics, fleet management, mapping and navigation, local search & information, social networking & entertainment, proximity marketing, asset tracking, and others.
By industry vertical, it is segmented into transportation & logistics, manufacturing, government & public utilities, retail, healthcare & life sciences, media & entertainment, IT & telecom, BFSI, hospitality, and others. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA
North America is expected to dominate the global location-based services market during the forecast period, owing to the presence of large number of established LBS solution providers in the U.S. Canada, and Mexico. The Asia-Pacific market is expected to grow at a significant rate in the near future on account of the upsurge in working population, spiraling technology hubs, and blooming tourism industry.
The key players operating in the location-based services market analysis include Alcatel-Lucent SA, Apple, Inc., AT&T Inc., Bharti Airtel, LTD., Cisco Systems, Inc., Google Inc., HERE, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, and Qualcomm Inc. These players have played a significant role to boost the growth of the global location-based services market by adopting various development strategies such as business expansion, new product launches, and others.
KEY BENEFITS FOR STAKEHOLDERS
• The study provides an in-depth analysis of the location-based services market trends to elucidate the imminent investment pockets.
• Information about the key drivers, restraints, and opportunities and their impact analyses on the global location-based services market size is provided.
• Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the global location-based services industry.
• The quantitative analysis of the market from 2018 to 2026 is provided to determine the global location-based services market potential.
KEY MARKET SEGMENTS
By Component
• Hardware
• Software
• Services
By Technology
• GPS
• Assisted GPS (A-GPS)
• Enhanced GPS (E-GPS)
• Enhanced Observed Time Difference
• Observed Time Difference
• Cell ID
• Wi-Fi
• Others
By Application
• Location-based Advertising
• Business Intelligence & Analytics
• Fleet Management
• Mapping and Navigation
• Local Search & Information
• Social Networking & Entertainment
• Proximity Marketing
• Asset Tracking
• Others
By Industry Vertical
• Transportation & Logistics
• Manufacturing
• Government & Public Utilities
• Retail
• Healthcare & Life Sciences
• Media & Entertainment
• IT & Telecom
• BFSI
• Hospitality
• Others
By Region
• North America
o U.S.
o Canada
o Mexico
• Europe
o UK
o Germany
o Italy
o Spain
o France
o Rest of Europe
• Asia-Pacific
o China
o Japan
o India
o South Korea
o Singapore
o Rest of Asia-Pacific
• LAMEA
o Latin America
o Middle East
o Africa
Key Market Players
Ø Alcatel-Lucent SA
Ø Apple, Inc.
Ø AT&T Inc.
Ø Bharti Airtel, LTD.
Ø Cisco Systems, Inc.
Ø Google Inc.
Ø HERE
Ø International Business Machines Corporation
Ø Microsoft Corporation
Ø Oracle Corporation
Ø Qualcomm Inc.
Chapter 1: Introduction
1.1. Report Description
1.2. Key Benefits For Stakeholders
1.3. Key Market Segments
1.4. Research Methodology
1.4.1. Secondary Research
1.4.2. Primary Research
1.4.3. Analyst Tools & Models
Chapter 2: Executive Summary
2.1. Key Findings
2.1.1. Top Impacting Factors
2.1.2. Top Investment Pockets
2.1.3. Top Winning Strategies
2.2. Cxo Perspective
Chapter 3: Market Overview
3.1. Market Definition And Scope
3.2. Key Forces Shaping Global Location-Based Services Market
3.2.1. Moderate-To-High Bargaining Power of Suppliers
3.2.2. Low-To-High Bargaining Power of Buyer
3.2.3. Low-To-High Threat of Substitutes
3.2.4. Moderate-To-High Threat of New Entrants
3.2.5. Low-To-High Competitive Rivalry
3.3. Value Chain
3.4. Case Studies
3.4.1. Reladyne, Inc. Adopts Skybitz Smartank Solution To Drive Business Efficiencies And Service Quality
3.4.2. Bmw Adopted Groundthruth Location Services Into Its Bmw 7 Series Model
3.5. Market Dynamics
3.5.1. Drivers
3.5.1.1. Diversified Scope of Applications
3.5.1.2. Increase In Demand For Location-Based Services
3.5.1.3. Rise In Demand For Smartphones
3.5.1.4. Rapid Proliferation of Business Analytics Solutions
3.5.2. Restraints
3.5.2.1. High Cost of Real-Time Based Lbs
3.5.2.2. Operational Challenges
3.5.3. Opportunities
3.5.3.1. Technological Advancements
3.5.3.2. Newer Applications Requiring Lbs Solutions
3.6. Industry Roadmap of Location-Based Services
3.7. Patent Analysis
3.7.1. By Region (2004-2018)
3.7.2. By Applicant
Chapter 4: Global Location-Based Services Market, By Component
4.1. Overview
4.2. Hardware
4.2.1. Key Market Trends, Growth Factors, And Opportunities
4.2.2. Market Size And Forecast, By Region
4.2.3. Market Analysis, By Country
4.3. Software
4.3.1. Key Market Trends, Growth Factors, And Opportunities
4.3.2. Market Size And Forecast, By Region
4.3.3. Market Analysis, By Country
4.4. Services
4.4.1. Key Market Trends, Growth Factors, And Opportunities
4.4.2. Market Size And Forecast, By Region
4.4.3. Market Analysis, By Country
Chapter 5: Global Location-Based Services Market, By Technology
5.1. Overview
5.2. Gps
5.2.1. Key Market Trends, Growth Factors, And Opportunities
5.2.2. Market Size And Forecast, By Region
5.2.3. Market Analysis, By Country
5.3. Assisted Gps (A-Gps)
5.3.1. Key Market Trends, Growth Factors, And Opportunities
5.3.2. Market Size And Forecast, By Region
5.3.3. Market Analysis, By Country
5.4. Enhanced Gps (E-Gps)
5.4.1. Key Market Trends, Growth Factors, And Opportunities
5.4.2. Market Size And Forecast, By Region
5.4.3. Market Analysis, By Country
5.5. Enhanced Observed Time Difference (E-Otd)
5.5.1. Key Market Trends, Growth Factors, And Opportunities
5.5.2. Market Size And Forecast, By Region
5.5.3. Market Analysis, By Country
5.6. Observed Time Difference (Otd)
5.6.1. Key Market Trends, Growth Factors, And Opportunities
5.6.2. Market Size And Forecast, By Region
5.6.3. Market Analysis, By Country
5.7. Cell Id
5.7.1. Key Market Trends, Growth Factors, And Opportunities
5.7.2. Market Size And Forecast, By Region
5.7.3. Market Analysis, By Country
5.8. Wi-Fi
5.8.1. Key Market Trends, Growth Factors, And Opportunities
5.8.2. Market Size And Forecast, By Region
5.8.3. Market Analysis, By Country
5.9. Others
5.9.1. Key Market Trends, Growth Factors, And Opportunities
5.9.2. Market Size And Forecast, By Region
5.9.3. Market Analysis, By Country
Chapter 6: Global Smart Space Market, By Application
6.1. Overview
6.2. Location-Based Advertising
6.2.1. Key Market Trends, Growth Factors, And Opportunities
6.2.2. Market Size And Forecast, By Region
6.2.3. Market Analysis, By Country
6.3. Business Intelligence & Analytics
6.3.1. Key Market Trends, Growth Factors, And Opportunities
6.3.2. Market Size And Forecast, By Region
6.3.3. Market Analysis, By Country
6.4. Fleet Management
6.4.1. Key Market Trends, Growth Factors, And Opportunities
6.4.2. Market Size And Forecast, By Region
6.4.3. Market Analysis, By Country
6.5. Mapping And Navigation
6.5.1. Key Market Trends, Growth Factors, And Opportunities
6.5.2. Market Size And Forecast, By Region
6.5.3. Market Analysis, By Country
6.6. Local Search & Information
6.6.1. Key Market Trends, Growth Factors, And Opportunities
6.6.2. Market Size And Forecast, By Region
6.6.3. Market Analysis, By Country
6.7. Social Networking & Entertainment
6.7.1. Key Market Trends, Growth Factors, And Opportunities
6.7.2. Market Size And Forecast, By Region
6.7.3. Market Analysis, By Country
6.8. Proximity Marketing
6.8.1. Key Market Trends, Growth Factors, And Opportunities
6.8.2. Market Size And Forecast, By Region
6.8.3. Market Analysis, By Country
6.9. Asset Tracking
6.9.1. Key Market Trends, Growth Factors, And Opportunities
6.9.2. Market Size And Forecast, By Region
6.9.3. Market Analysis, By Country
6.10. Others
6.10.1. Key Market Trends, Growth Factors, And Opportunities
6.10.2. Market Size And Forecast, By Region
6.10.3. Market Analysis, By Country
Chapter 7: Global Location-Based Services Market, By Industry Vertical
7.1. Overview
7.2. Transportation & Logistics
7.2.1. Key Market Trends, Growth Factors, And Opportunities
7.2.2. Market Size And Forecast, By Region
7.2.3. Market Analysis, By Country
7.3. Manufacturing
7.3.1. Key Market Trends, Growth Factors, And Opportunities
7.3.2. Market Size And Forecast, By Region
7.3.3. Market Analysis, By Country
7.4. Government & Public Utilities
7.4.1. Key Market Trends, Growth Factors, And Opportunities
7.4.2. Market Size And Forecast, By Region
7.4.3. Market Analysis, By Country
7.5. Retail
7.5.1. Key Market Trends, Growth Factors, And Opportunities
7.5.2. Market Size And Forecast, By Region
7.5.3. Market Analysis, By Country
7.6. Healthcare & Life Sciences
7.6.1. Key Market Trends, Growth Factors, And Opportunities
7.6.2. Market Size And Forecast, By Region
7.6.3. Market Analysis, By Country
7.7. Media & Entertainment
7.7.1. Key Market Trends, Growth Factors, And Opportunities
7.7.2. Market Size And Forecast, By Region
7.7.3. Market Analysis, By Country
7.8. It & Telecom
7.8.1. Key Market Trends, Growth Factors, And Opportunities
7.8.2. Market Size And Forecast, By Region
7.8.3. Market Analysis, By Country
7.9. Bfsi
7.9.1. Key Market Trends, Growth Factors, And Opportunities
7.9.2. Market Size And Forecast, By Region
7.9.3. Market Analysis, By Country
7.10. Hospitality
7.10.1. Key Market Trends, Growth Factors, And Opportunities
7.10.2. Market Size And Forecast, By Region
7.10.3. Market Analysis, By Country
7.11. Others
7.11.1. Key Market Trends, Growth Factors, And Opportunities
7.11.2. Market Size And Forecast, By Region
7.11.3. Market Analysis, By Country
Chapter 8: Global Location-Based Services Market, By Region
8.1. Overview
8.1.1. Market Size And Forecast, By Region
8.2. North America
8.2.1. Key Market Trends, Growth Factors, And Opportunities
8.2.2. Market Size And Forecast, By Component
8.2.3. Market Size And Forecast, By Technology
8.2.4. Market Size And Forecast, By Application
8.2.5. Market Size And Forecast, By Industry Vertical
8.2.6. Market Analysis, By Country
8.2.6.1. U.S.
8.2.6.1.1. Market Size And Forecast, By Component
8.2.6.1.2. Market Size And Forecast, By Technology
8.2.6.1.3. Market Size And Forecast, By Application
8.2.6.1.4. Market Size And Forecast, By Industry Vertical
8.2.6.2. Canada
8.2.6.2.1. Market Size And Forecast, By Component
8.2.6.2.2. Market Size And Forecast, By Technology
8.2.6.2.3. Market Size And Forecast, By Application
8.2.6.2.4. Market Size And Forecast, By Industry Vertical
8.2.6.3. Mexico
8.2.6.3.1. Market Size And Forecast, By Component
8.2.6.3.2. Market Size And Forecast, By Technology
8.2.6.3.3. Market Size And Forecast, By Application
8.2.6.3.4. Market Size And Forecast, By Industry Vertical
8.3. Europe
8.3.1. Key Market Trends, Growth Factors, And Opportunities
8.3.2. Market Size And Forecast, By Component
8.3.3. Market Size And Forecast, By Technology
8.3.4. Market Size And Forecast, By Application
8.3.5. Market Size And Forecast, By Industry Vertical
8.3.6. Market Analysis, By Country
8.3.6.1. Germany
8.3.6.1.1. Market Size And Forecast, By Component
8.3.6.1.2. Market Size And Forecast, By Technology
8.3.6.1.3. Market Size And Forecast, By Application
8.3.6.1.4. Market Size And Forecast, By Industry Vertical
8.3.6.2. Uk
8.3.6.2.1. Market Size And Forecast, By Component
8.3.6.2.2. Market Size And Forecast, By Technology
8.3.6.2.3. Market Size And Forecast, By Application
8.3.6.2.4. Market Size And Forecast, By Industry Vertical
8.3.6.3. France
8.3.6.3.1. Market Size And Forecast, By Component
8.3.6.3.2. Market Size And Forecast, By Technology
8.3.6.3.3. Market Size And Forecast, By Application
8.3.6.3.4. Market Size And Forecast, By Industry Vertical
8.3.6.4. Spain
8.3.6.4.1. Market Size And Forecast, By Component
8.3.6.4.2. Market Size And Forecast, By Technology
8.3.6.4.3. Market Size And Forecast, By Application
8.3.6.4.4. Market Size And Forecast, By Industry Vertical
8.3.6.5. Italy
8.3.6.5.1. Market Size And Forecast, By Component
8.3.6.5.2. Market Size And Forecast, By Technology
8.3.6.5.3. Market Size And Forecast, By Application
8.3.6.5.4. Market Size And Forecast, By Industry Vertical
8.3.6.6. Rest of Europe
8.3.6.6.1. Market Size And Forecast, By Component
8.3.6.6.2. Market Size And Forecast, By Technology
8.3.6.6.3. Market Size And Forecast, By Application
8.3.6.6.4. Market Size And Forecast, By Industry Vertical
8.4. Asia-Pacific
8.4.1. Key Market Trends, Growth Factors, And Opportunities
8.4.2. Market Size And Forecast, By Component
8.4.3. Market Size And Forecast, By Technology
8.4.4. Market Size And Forecast, By Application
8.4.5. Market Size And Forecast, By Industry Vertical
8.4.6. Market Analysis, By Country
8.4.6.1. Japan
8.4.6.1.1. Market Size And Forecast, By Component
8.4.6.1.2. Market Size And Forecast, By Technology
8.4.6.1.3. Market Size And Forecast, By Application
8.4.6.1.4. Market Size And Forecast, By Industry Vertical
8.4.6.2. China
8.4.6.2.1. Market Size And Forecast, By Component
8.4.6.2.2. Market Size And Forecast, By Technology
8.4.6.2.3. Market Size And Forecast, By Application
8.4.6.2.4. Market Size And Forecast, By Industry Vertical
8.4.6.3. India
8.4.6.3.1. Market Size And Forecast, By Component
8.4.6.3.2. Market Size And Forecast, By Technology
8.4.6.3.3. Market Size And Forecast, By Application
8.4.6.3.4. Market Size And Forecast, By Industry Vertical
8.4.6.4. Singapore
8.4.6.4.1. Market Size And Forecast, By Component
8.4.6.4.2. Market Size And Forecast, By Technology
8.4.6.4.3. Market Size And Forecast, By Application
8.4.6.4.4. Market Size And Forecast, By Industry Vertical
8.4.6.5. South Korea
8.4.6.5.1. Market Size And Forecast, By Component
8.4.6.5.2. Market Size And Forecast, By Technology
8.4.6.5.3. Market Size And Forecast, By Application
8.4.6.5.4. Market Size And Forecast, By Industry Vertical
8.4.6.6. Rest of Asia-Pacific
8.4.6.6.1. Market Size And Forecast, By Component
8.4.6.6.2. Market Size And Forecast, By Technology
8.4.6.6.3. Market Size And Forecast, By Application
8.4.6.6.4. Market Size And Forecast, By Industry Vertical
8.5. Lamea
8.5.1. Key Market Trends, Growth Factors, And Opportunities
8.5.2. Market Size And Forecast, By Component
8.5.3. Market Size And Forecast, By Technology
8.5.4. Market Size And Forecast, By Application
8.5.5. Market Size And Forecast, By Industry Vertical
8.5.6. Market Analysis, By Country
8.5.6.1. Latin America
8.5.6.1.1. Market Size And Forecast, By Component
8.5.6.1.2. Market Size And Forecast, By Technology
8.5.6.1.3. Market Size And Forecast, By Application
8.5.6.1.4. Market Size And Forecast, By Industry Vertical
8.5.6.2. Middle East
8.5.6.2.1. Market Size And Forecast, By Component
8.5.6.2.2. Market Size And Forecast, By Technology
8.5.6.2.3. Market Size And Forecast, By Application
8.5.6.2.4. Market Size And Forecast, By Industry Vertical
8.5.6.3. Africa
8.5.6.3.1. Market Size And Forecast, By Component
8.5.6.3.2. Market Size And Forecast, By Technology
8.5.6.3.3. Market Size And Forecast, By Application
8.5.6.3.4. Market Size And Forecast, By Industry Vertical
Chapter 9: Competitive Landscape
9.1. Competitive Dashboard
Chapter 10: Company Profile
10.1. Ale International
10.1.1. Company Overview
10.1.2. Key Executives
10.1.3. Company Snapshot
10.1.4. Product Portfolio
10.1.5. R&D Expenditure
10.1.6. Business Performance
10.1.7. Key Strategic Moves And Developments
10.2. Apple Inc.
10.2.1. Company Overview
10.2.2. Key Executives
10.2.3. Company Snapshot
10.2.4. Product Portfolio
10.2.5. R&D Expenditure
10.2.6. Business Performance
10.2.7. Key Strategic Moves And Developments
10.3. At&T Inc.
10.3.1. Company Overview
10.3.2. Key Executives
10.3.3. Company Snapshot
10.3.4. Operating Business Segments
10.3.5. Product Portfolio
10.3.6. R&D Expenditure
10.3.7. Business Performance
10.3.8. Key Strategic Moves And Developments
10.4. Bharti Airtel Limited
10.4.1. Company Overview
10.4.2. Key Executives
10.4.3. Company Snapshot
10.4.4. Operating Business Segments
10.4.5. Product Portfolio
10.4.6. Business Performance
10.4.7. Key Strategic Moves And Developments
10.5. Cisco Systems, Inc.
10.5.1. Company Overview
10.5.2. Key Executives
10.5.3. Company Snapshot
10.5.4. Product Portfolio
10.5.5. R&D Expenditure
10.5.6. Business Performance
10.5.7. Key Strategic Moves And Developments
10.6. Google Llc
10.6.1. Company Overview
10.6.2. Key Executives
10.6.3. Company Snapshot
10.6.4. Product Portfolio
10.6.5. R&D Expenditure
10.6.6. Business Performance
10.6.7. Key Strategic Moves And Developments
10.7. Here
10.7.1. Company Overview
10.7.2. Key Executives
10.7.3. Company Snapshot
10.7.4. Product Portfolio
10.7.5. Key Strategic Moves And Developments
10.8. International Business Machines Corporation
10.8.1. Company Overview
10.8.2. Key Executives
10.8.3. Company Snapshot
10.8.4. Operating Business Segments
10.8.5. Product Portfolio
10.8.6. R&D Expenditure
10.8.7. Business Performance
10.8.8. Key Strategic Moves And Developments
10.9. Microsoft Corporation
10.9.1. Company Overview
10.9.2. Key Executives
10.9.3. Company Snapshot
10.9.4. Operating Business Segments
10.9.5. Product Portfolio
10.9.6. R&D Expenditure
10.9.7. Business Performance
10.9.8. Key Strategic Moves And Developments
10.10. Oracle Corporation
10.10.1. Company Overview
10.10.2. Key Executives
10.10.3. Company Snapshot
10.10.4. Operating Business Segments
10.10.5. Product Portfolio
10.10.6. R&D Expenditure
10.10.7. Business Performance
10.10.8. Key Strategic Moves And Developments
10.11. Qualcomm Technologies, Inc.
10.11.1. Company Overview
10.11.2. Key Executives
10.11.3. Company Snapshot
10.11.4. Operating Business Segments
10.11.5. Product Portfolio
10.11.6. R&D Expenditure
10.11.7. Business Performance
10.11.8. Key Strategic Moves And Developments
