Mobile application refers to an application software that is designed to operate on a mobile device such as smartphones, tablets, and laptops. Mobile apps function similar to the programs installed on PCs. These apps are popular owing to their ease of use and quick accessibility.
The apps for smartphones or mobile devices are available on some of the popular marketplaces such as, Apple App Store, Google Play store, and some other marketplaces such as Microsoft Windows Store, Amazon App store, Huawei AppGallery, and others.
Increase in the adoption of variable devices and rise in customer base for the e-commerce industry are the major factors driving the growth of the market. In addition, continuous growth in enterprise apps, increased focus on apps specifically used for health & fitness as well as high downloads and in app purchases for gaming apps fuel the growth of the market.
However, lack of high-speed connectivity in developing & undeveloped regions and uncertainty of enterprises in developing their own applications are expected to impede the market growth. Furthermore, growth in investment in digitization and increase in adoption of internet of things technology and mobile connected smart objects are expected to present major opportunities for the expansion of the market in future.
The global mobile application market is segmented based on marketplace, app category, and region. Based on marketplace, it is classified into apple iOS store, google play store, and other marketplaces (Microsoft, Huawei, and others). Based on app category, the market is categorized into gaming, entertainment & music, health & fitness, travel & hospitality, retail & e-commerce, education & learning and others (navigation, utilities, and news).
Region wise, it is analysed across North America, Europe, Asia-Pacific, and LAMEA.
The report analyses the profiles of key players operating in the market Apple Inc., CA Technologies, Cognizant, China Mobile Ltd, Hewlett Packard Enterprise, Intellectsoft, Google LLC, International Business Machines Corporation, Microsoft Corporation, and Verbat Technologies. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
Key benefits for stakeholders
• The study provides an in-depth analysis of the global mobile application market along with the current & future trends to elucidate the imminent investment pockets.
• Information about key drivers, restrains, and opportunities and their impact analysis on the market size is provided in the report.
• Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
• The quantitative analysis of the global mobile application market for the period 2019–2026 is provided to determine the market potential.
Key market segments
By Marketplace
• Apple iOS Store
• Google Play Store
• Other Marketplaces (Microsoft)
By App Category
• Gaming
• Music & Entertainment
• Health & Fitness
• Travel & Hospitality
• Retail & e-Commerce
• Education & Learning
• Others (Navigation, Utilities, and News)
By Region
• North America
o U.S.
o Canada
• Europe
o UK
o Germany
o France
o Italy
o Rest of Europe
• Asia-Pacific
o China
o India
o Japan
o South Korea
o Rest of Asia-Pacific
• LAMEA
o Latin America
o Middle East
o Africa
KEY MARKET PLAYERS
• Apple Inc.
• CA Technologies
• Cognizant
• China Mobile Ltd
• Hewlett Packard Enterprise
• Intellectsoft
• Google LLC
• International Business Machines Corporation
• Microsoft Corporation
• Verbat Technologies
Chapter 1: Introduction
1.1. Report Description
1.2. Key Benefits For Stakeholders
1.3. Key Market Segments
1.4. Research Methodology
1.4.1. Secondary Research
1.4.2. Primary Research
1.4.3. Analyst Tools & Models
Chapter 2: Executive Summary
2.1. Cxo Perspective
Chapter 3: Market Overview
3.1. Market Definition And Scope
3.2. Key Findings
3.2.1. Top Impacting Factors
3.2.2. Top Investment Pockets
3.3. Porter'S Five Forces Analysis
3.4. Market Dynamics
3.4.1. Drivers
3.4.1.1. Increase In Data Usage & Internet Penetration
3.4.1.2. Surge In Adoption Of Wearable Devices
3.4.1.3. Rise In Smartphone Users
3.4.2. Restraints
3.4.2.1. Lack Of High-Speed Connectivity In Developing & Underdeveloped Regions
3.4.2.2. Uncertainty Of Enterprises In Developing Their Own Applications
3.4.3. Opportunities
3.4.3.1. Rise In Adoption Of Internet Of Things And Mobile-Connected Smart Objects
3.4.3.2. Growth In Usage Of Machine Learning And Artificial Intelligence In Mobile Apps
Chapter 4: Global Mobile Application Market, By Marketplace
4.1. Overview
4.2. Google Play Store
4.2.1. Key Market Trends, Growth Factors, And Opportunities
4.2.2. Market Size And Forecast, By Region
4.2.3. Market Analysis By Country
4.3. Apple App Store
4.3.1. Key Market Trends, Growth Factors, And Opportunities
4.3.2. Market Size And Forecast, By Region
4.3.3. Market Analysis By Country
4.4. Other
4.4.1. Key Market Trends, Growth Factors, And Opportunities
4.4.2. Market Size And Forecast, By Region
4.4.3. Market Analysis By Country
Chapter 5: Global Mobile Application Market, By App Category
5.1. Overview
5.2. Gaming
5.2.1. Key Market Trends, Growth Factors, And Opportunities
5.2.2. Market Size And Forecast, By Region
5.2.3. Market Analysis By Country
5.3. Entertainment & Music
5.3.1. Key Market Trends, Growth Factors, And Opportunities
5.3.2. Market Size And Forecast, By Region
5.3.3. Market Analysis By Country
5.4. Health & Fitness
5.4.1. Key Market Trends, Growth Factors, And Opportunities
5.4.2. Market Size And Forecast, By Region
5.4.3. Market Analysis By Country
5.5. Travel & Hospitality
5.5.1. Key Market Trends, Growth Factors, And Opportunities
5.5.2. Market Size And Forecast, By Region
5.5.3. Market Analysis By Country
5.6. E-Commerce & Retail
5.6.1. Key Market Trends, Growth Factors, And Opportunities
5.6.2. Market Size And Forecast, By Region
5.6.3. Market Analysis By Country
5.7. Education & Learning
5.7.1. Key Market Trends, Growth Factors, And Opportunities
5.7.2. Market Size And Forecast, By Region
5.7.3. Market Analysis By Country
5.8. Others
5.8.1. Key Market Trends, Growth Factors, And Opportunities
5.8.2. Market Size And Forecast, By Region
5.8.3. Market Analysis By Country
Chapter 6: Mobile Application Market, By Region
6.1. Overview
6.2. North America
6.2.1. Key Market Trends, Growth Factors, And Opportunities
6.2.2. Market Size And Forecast, By Marketplace
6.2.3. Market Size And Forecast, By App Category
6.2.4. Market Size And Forecast, By Country
6.2.4.1. U.S.
6.2.4.1.1. Market Size And Forecast, By Marketplace
6.2.4.1.2. Market Size And Forecast, By App Category Size
6.2.4.2. Canada
6.2.4.2.1. Market Size And Forecast, By Marketplace
6.2.4.2.2. Market Size And Forecast, By App Category Size
6.3. Europe
6.3.1. Key Market Trends, Growth Factors, And Opportunities
6.3.2. Market Size And Forecast, By Marketplace
6.3.3. Market Size And Forecast, By App Category Size
6.3.4. Market Size And Forecast, By Country
6.3.4.1. Uk
6.3.4.1.1. Market Size And Forecast, By Marketplace
6.3.4.1.2. Market Size And Forecast, By App Category Size
6.3.4.2. Germany
6.3.4.2.1. Market Size And Forecast, By Marketplace
6.3.4.2.2. Market Size And Forecast, By App Category Size
6.3.4.3. France
6.3.4.3.1. Market Size And Forecast, By Marketplace
6.3.4.3.2. Market Size And Forecast, By App Category Size
6.3.4.4. Italy
6.3.4.4.1. Market Size And Forecast, By Marketplace
6.3.4.4.2. Market Size And Forecast, By App Category Size
6.3.4.5. Rest Of Europe
6.3.4.5.1. Market Size And Forecast, By Marketplace
6.3.4.5.2. Market Size And Forecast, By App Category Size
6.4. Asia-Pacific
6.4.1. Key Market Trends, Growth Factors, And Opportunities
6.4.2. Market Size And Forecast, By Marketplace
6.4.3. Market Size And Forecast, By App Category Size
6.4.4. Market Size And Forecast, By Country
6.4.4.1. China
6.4.4.1.1. Market Size And Forecast, By Marketplace
6.4.4.1.2. Market Size And Forecast, By App Category Size
6.4.4.2. India
6.4.4.2.1. Market Size And Forecast, By Marketplace
6.4.4.2.2. Market Size And Forecast, By App Category Size
6.4.4.3. Japan
6.4.4.3.1. Market Size And Forecast, By Marketplace
6.4.4.3.2. Market Size And Forecast, By App Category Size
6.4.4.4. South Korea
6.4.4.4.1. Market Size And Forecast, By Marketplace
6.4.4.4.2. Market Size And Forecast, By App Category Size
6.4.4.5. Rest Of Asia-Pacific
6.4.4.5.1. Market Size And Forecast, By Marketplace
6.4.4.5.2. Market Size And Forecast, By App Category Size
6.5. Lamea
6.5.1. Key Market Trends, Growth Factors And Opportunities
6.5.2. Market Size And Forecast, By Marketplace
6.5.3. Market Size And Forecast, By App Category Size
6.5.4. Market Size And Forecast, By Country
6.5.4.1. Latin America
6.5.4.1.1. Market Size And Forecast, By Marketplace
6.5.4.1.2. Market Size And Forecast, By App Category Size
6.5.4.2. Middle East
6.5.4.2.1. Market Size And Forecast, By Marketplace
6.5.4.2.2. Market Size And Forecast, By App Category Size
6.5.4.3. Africa
6.5.4.3.1. Market Size And Forecast, By Marketplace
6.5.4.3.2. Market Size And Forecast, By App Category Size
Chapter 7: Competitive Landscape
7.1. Market Player Positioning, 2018
7.2. Top Winning Strategies
7.3. Competitive Dashboard
7.4. Key Developments
7.4.1. New Product Launches
7.4.2. Partnership
7.4.3. Collaboration
7.4.4. Acquisition
Chapter 8: Company Profile
8.1. Apple Inc.
8.1.1. Company Overview
8.1.2. Key Executives
8.1.3. Company Snapshot
8.1.4. Product Portfolio
8.1.5. R&D Expenditure
8.1.6. Business Performance
8.1.7. Key Strategic Moves And Developments
8.2. Ca Technologies
8.2.1. Company Overview
8.2.2. Key Executives
8.2.3. Company Snapshot
8.2.4. Operating Business Segments
8.2.5. Product Portfolio
8.2.6. R&D Expenditure
8.2.7. Business Performance
8.3. China Mobile Limited
8.3.1. Company Overview
8.3.2. Key Executives
8.3.3. Company Snapshot
8.3.4. Product Portfolio
8.3.5. Business Performance
8.3.6. Key Strategic Moves And Developments
8.4. Cognizant
8.4.1. Company Overview
8.4.2. Key Executives
8.4.3. Company Snapshot
8.4.4. Operating Business Segments
8.4.5. Product Portfolio
8.4.6. Business Performance
8.4.7. Key Strategic Moves And Developments
8.5. Google Llc
8.5.1. Company Overview
8.5.2. Key Executives
8.5.3. Company Snapshot
8.5.4. Product Portfolio
8.5.5. R&D Expenditure
8.5.6. Business Performance
8.5.7. Key Strategic Moves And Developments
8.6. Hewlett Packard Enterprise Development Lp
8.6.1. Company Overview
8.6.2. Key Executives
8.6.3. Company Snapshot
8.6.4. Operating Business Segments
8.6.5. Product Portfolio
8.6.6. R&D Expenditure
8.6.7. Business Performance
8.6.8. Key Strategic Moves And Developments
8.7. Intellectsoft
8.7.1. Company Overview
8.7.2. Key Executives
8.7.3. Company Snapshot
8.7.4. Product Portfolio
8.7.5. Key Strategic Moves And Developments
8.8. International Business Machines Corporation
8.8.1. Company Overview
8.8.2. Key Executives
8.8.3. Company Snapshot
8.8.4. Operating Business Segments
8.8.5. Product Portfolio
8.8.6. R&D Expenditure
8.8.7. Business Performance
8.8.8. Key Strategic Moves And Developments
8.9. Microsoft Corporation
8.9.1. Company Overview
8.9.2. Key Executives
8.9.3. Company Snapshot
8.9.4. Operating Business Segments
8.9.5. Product Portfolio
8.9.6. R&D Expenditure
8.9.7. Business Performance
8.9.8. Key Strategic Moves And Developments
8.10. Verbat Technologies
8.10.1. Company Overview
8.10.2. Key Executives
8.10.3. Company Snapshot
8.10.4. Product Portfolio
