A fitness tracker is a device or application for monitoring and tracking fitness-related metrics such as distance walked or run, calorie consumption, and in some cases heartbeat and quality of sleep. A fitness tracker can be a smartwatch, or other small device linked to a local area network or otherwise connected to an IT system. The global fitness tracker market will reach 49.45 billion USD by 2025 from 19.64 billion USD in 2018 with a CAGR of 14.1% during the period.
Growth by Region
Asia Pacific will be fastest growing region owing to increase in population, technological advancements and economic growth. China has huge demand for fitness trackers due to increase in awareness towards fitness among the people. North America held largest share in the market and will continue to dominate the market. Europe will grow at a CAGR of 13.4% during the period.
Drivers vs Constraints
Increase in wearable gadgets and technological advancements are driving the market growth. Increasing health awareness and growing standard of living are further boosting the growth of the market. However, high cost and risk of data theft are hampering the market growth.
Industry Trends and Updates
Naked Labs Inc, a California-based startup focusing on 3D scanning technology, has launched a home-use 3D body scanner for fitness tracking.
RiverSong has launched a new fitness tracker – the ACT HR Smart Band, which comes with a 0.87-inch OLED display used to monitor sleep, heart rate and other daily activities.
Global Fitness Tracker Market – by Device Type, Display Type, Compatibility, Sales Channel, Region - Market Size, Demand Forecasts, Company Profiles, Industry Trends and Updates (2018 - 2025)
1. Research Methodology
2. Executive Summary
3. Market Overview
3.1. Definition
3.2. Porter's 5 Forces
3.3. Regulations
4. Market Dynamics
4.1. Introduction
4.2. Drivers
4.3. Constraints
4.4. Trends
5. Global Fitness Tracker Market Segmentation, Forecasts and Trends - by Device Type
5.1. Fitness Bands
5.2. Smartwatch
5.3. Others
6. Global Fitness Tracker Market Segmentation, Forecasts and Trends - by Display Type
6.1. Monochrome
6.2. Colored
6.3. Others
7. Global Fitness Tracker Market Segmentation, Forecasts and Trends - by Compatibility
7.1. iOS
7.2. Android
7.3. Windows
7.4. Others
8. Global Fitness Tracker Market Segmentation, Forecasts and Trends - by Sales Channel
8.1. Online
8.2. Offline
8.3. Others
9. Global Fitness Tracker Market Segmentation, Forecasts and Trends - by Region
9.1. North America
9.1.1. U.S.
9.1.2. Canada
9.1.3. Mexico
9.2. Europe
9.2.1. UK
9.2.2. France
9.2.3. Germany
9.2.4. Italy
9.2.5. Others
9.3. Asia Pacific
9.3.1. India
9.3.2. China
9.3.3. Japan
9.3.4. Australia
9.3.5. Others
9.4. South America
9.4.1. Brazil
9.4.2. Argentina
9.4.3. Others
9.5. Middle East and Africa
9.5.1. South Africa
9.5.2. UAE
9.5.3. Saudi Arabia
9.5.4. Egypt
9.5.5. Others
10. Competitive Intelligence
10.1. Company Market Share Analysis
10.2. Industry M&As, Consolidations
11. Company Profiles
11.1. Fitbit
11.2. Samsung
11.3. Xiaomi
11.4. Jawbone
11.5. Nike
11.6. Adidas
11.7. Misfit
11.8. Google
11.9. Apple
11.10. Huawei
11.11. Desay Infor
11.12. Beienda
11.13. Shenzhen Motto
11.14. DO Intelligent
11.15. NJY Science
11.16. Others
12. Investment Opportunities