The worldwide market for broadcast equipment is considered to be driven by different aspects, for example, the changeover from simple to advanced broadcasting, expanding concentration on generation automation, developing acknowledgment of HD globally and increasing figure of digital stations. In addition, the content prerequisite at numerous places, expanding utilization of broadcasting equipment in worship places, sports, corporate conferences, and news production is additionally fuelling the expansion of broadcasting equipment at some level.
One of the main aspect adding to the market expansion is the expanding the requirement for HD programming and better approaches to disperse the content, for example, mobile TV and internet protocol television (IPTV) is rapidly deploying and developing. Besides, the market for broadcasting equipment has additionally been seeing the growing preference of the individuals in the direction of multi-screen services in addition to rising D2C offers by multi-channel networks and OTT services in emerged economies. Government regulations are enforced with respect to digitalization is likewise anticipated to fuel the market.
Moreover, with the immense expansion in several tablets and smartphones, the development prospects of video services have expanded extensively recently. This is because of the way that recently, there is a growing habit amid the consumer for watching a movie, sports, and shows through their cell phones without trading off about the nature of the services.
Although irregularity in content circulation, higher cost of broadcasting equipment, for example, audio-video mixers, cables and cameras, the vast capital cost is required while putting in the new broadcast facility along with the absence of standardized ways in content circulation are a few of the aspects that are limiting this market. Moreover, rivalry among the sellers in the worldwide market has expanded remarkably. This is because of the fall in cost and new entrants in the market that is further impeding the expansion.
There is a global preference in the direction of the software-based solutions that are high on speed also could be IP connected so that updating might be probable with little hardware replacement. North America and Europe are considered to be the most lucrative market owing to the adoption of advanced technology as well as more of the organization’s involvement in R&D programs to maintain peace with the competition. APAC in the approaching years holds new prospects owing to developing economies, growing awareness amid individuals regarding internet browsing as well as higher utilization of electronic items, for instance, tablets, smartphones, and television.
In April 2014, ATMRS declared it acquiring of Mississauga, Ontario-based SeaWell Networks one year after its noteworthy acquirement of Motorola Mobility's Home division. SeaWell's ABR (adaptive bit rate) streaming technologies in addition to the ability of its network & cloud business were integrated into ATMRS’s. This collective portfolio of ad insertion solutions, multiscreen and IP video enabled the advertising services and next-gen TV. These solutions helped to enhance IP video by reaching new levels of personalization and interactivity. They are moreover streamlining video distribution all over several devices, whilst minimizing the complexity and cost of manifold IP streaming programs for multiple device types.
The prominent market players leading the overall market are ATMRS Enterprise Inc., Alcatel-Lucent SA, Cisco Systems Inc., Brightcove Inc., Harmonic Inc., Ericsson A.B., SeaChange International Inc., Microsoft Corp. along with ZTE Corp. A few other market players operating in the overall market are Anevia, Alticast Solutions, Azuki Systems Inc., Ateme, Elemental Technologies, Edgeware AB, Imagine Communications, Envivio Inc., Seawell Networks Inc., Minerva Networks, UTStarcom Inc., Thomson Video Networks and Verimatrix Inc. These market players are contributing to research and development activities integrate compression techniques and new technologies in their systems in addition to develop novel products to boost their market share in the worldwide broadcast equipment market.