The global adventure tourism market was valued at $586.3 billion in 2018, and is projected to reach $1,626.7 billion in 2026, registering a CAGR of 13.3% from 2019 to 2026. The substantial boom in the travel and tourism sector fosters the growth of the adventure tourism market.
Adventure tourism is defined as travelling outside a person’s regular environment. It serves as adding anchors and activities, amenities, and elements that increases attendance, length of stay, average spending, and repeat visits; thereby, fueling the growth of the adventure tourism market. Adventure travel may involve various adventurous activities such as rafting, climbing, caving, hiking, cycling, hunting, and others. Tourism is one of the most lucrative growing sectors, while adventure tourism is one of its fastest growing segments.
The growth of adventure tourism is driven by increase in government initiatives to promote tourism. Moreover, increase in competition, reduced travel restrictions, economic growth, and aggressive promotion strategies are adopted by the regional tourism organizations, which directly contribute to the growth of the adventure tourism market.
However, risk involved in adventure travelling and unpredictable weather conditions are some of the major challenges to the adventure tourism industry. Furthermore, increase in trend of social media has created great opportunity for adventure service providers, as Facebook has become the most preferred social network among travelers.
The market is segmented on the basis of type, activity, type of travelers, age group, sales channel, and region. By type, the market is classified into hard, soft, and others. Based on activity, it is divided into land-based activity, water-based activity, and air-based activity. By type of travelers, the market is segmented into solo, friends/group, couple, and family. By age group, it is categorized into below 30 years, 30–41 years, 42–49 years, and 50 years & above. The sales channel segment includes travel agent and direct. Based on geography, the global adventure tourism market is analyzed across into North America, Europe, Asia-Pacific, and LAMEA.
KEY MARKET BENEFITS FOR STAKEHOLDERS
• This report provides a quantitative analysis of the current adventure tourism market trends, estimations, and dynamics of the adventure tourism market from 2019 to 2026 to identify the prevailing market opportunities.
• The key countries in all the major regions are mapped based on their adventure tourism market share.
• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
• In-depth analysis of the market segmentation assists to determine the prevailing market opportunities.
• The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional & global adventure tourism market, key players, market segments, application areas, and growth strategies
KEY MARKET SEGMENTS
• By Type
o Hard
o Soft
o Others
• By Activity
o Land-based Activity
o Water-based Activity
o Air-based Activity
• By Type of Travelers
o Solo
o Friends/Group
o Couple
o Family
• By Age Group
o Below 30 Years
o 30 to 41 Years
o 42 to 49 Years
o 50 Years & Above
• By Sales Channel
o Travel Agent
o Direct
• By Geography
o North America
§ U.S.
§ Canada
§ Mexico
o Europe
§ Germany
§ Switzerland
§ Norway
§ Italy
§ Rest of Europe
o Asia-Pacific
§ China
§ India
§ Japan
§ Australia
§ New Zealand
§ Rest of Asia-Pacific
o LAMEA
§ Latin America
§ Middle East
§ Africa
KEY PLAYERS:
• Austin Adventures, Inc.
• G Adventures Inc.
• Mountain Travel Sobek
• TUI Ag.
• ROW Adventures
• REI Adventures
• InnerAsia Travel Group, Inc.
• Intrepid Group Limited
• Butterfield & Robinson Management Services, Inc
• Abercrombie & Kent Group of Companies S.A.
Chapter 1: Introduction
1.1. Report Description
1.2. Key Benefits
1.3. Key Market Segments
1.4. Research Methodology
1.4.1. Secondary Research
1.4.2. Primary Research
1.4.3. Analyst Tools And Models
Chapter 2: Executive Summary
2.1. Cxo Perspective
Chapter 3: Market Overview
3.1. Market Definition And Scope
3.2. Key Findings
3.2.1. Top Investment Pockets
3.2.2. Top Impacting Factors
3.3. Porter'S Five Forces Analysis
3.3.1. Bargaining Power of Suppliers
3.3.2. Bargaining Power of Buyers
3.3.3. Threat of Substitution
3.3.4. Threat of New Entrants
3.3.5. Intensity of Competitive Rivalry
3.4. Top Player Positioning
3.4.1. Top Winning Strategies
Chapter 4: Adventure Tourism Market, By Type
4.1. Overview
4.1.1. Market Size And Forecast
4.2. Hard
4.2.1. Key Market Trends, Growth Factors, And Opportunities
4.2.2. Market Size And Forecast, By Region
4.2.3. Market Size And Forecast, By Country
4.3. Soft
4.3.1. Key Market Trends, Growth Factors, And Opportunities
4.3.2. Market Size And Forecast, By Region
4.3.3. Market Size And Forecast, By Country
4.4. Others
4.4.1. Key Market Trends, Growth Factors, And Opportunities
4.4.2. Market Size And Forecast, By Region
4.4.3. Market Size And Forecast, By Country
Chapter 5: Adventure Tourism Market, By Activity
5.1. Overview
5.1.1. Market Size And Forecast, By Activity
5.2. Land Based Activity
5.2.1. Key Market Trends, Growth Factors, And Opportunities
5.2.2. Market Size And Forecast, By Region
5.2.3. Market Size And Forecast, By Country
5.3. Water-Based Activity
5.3.1. Key Market Trends, Growth Factors, And Opportunities
5.3.2. Market Size And Forecast, By Region
5.3.3. Market Size And Forecast, By Country
5.4. Air-Based Activity
5.4.1. Key Market Trends, Growth Factors, And Opportunities
5.4.2. Market Size And Forecast, By Region
5.4.3. Market Size And Forecast, By Country
Chapter 6: Adventure Tourism Market, By Type of Traveler
6.1. Overview
6.1.1. Market Size And Forecast, By Type of Traveler
6.2. Solo
6.2.1. Key Market Trends, Growth Factors, And Opportunities
6.2.2. Market Size And Forecast, By Region
6.2.3. Market Size And Forecast, By Country
6.3. Friends/Group
6.3.1. Key Market Trends, Growth Factors, And Opportunities
6.3.2. Market Size And Forecast, By Region
6.3.3. Market Size And Forecast, By Country
6.4. Couple
6.4.1. Key Market Trends, Growth Factors, And Opportunities
6.4.2. Market Size And Forecast, By Region
6.4.3. Market Size And Forecast, By Country
6.5. Family
6.5.1. Key Market Trends, Growth Factors, And Opportunities
6.5.2. Market Size And Forecast, By Region
6.5.3. Market Size And Forecast, By Country
Chapter 7: Adventure Tourism Market, By Age Group
7.1. Overview
7.1.1. Market Size And Forecast, By Age Group
7.2. Below 30 Years
7.2.1. Key Market Trends, Growth Factors, And Opportunities
7.2.2. Market Size And Forecast, By Region
7.2.3. Market Size And Forecast, By Country
7.3. 30–41 Years
7.3.1. Key Market Trends, Growth Factors, And Opportunities
7.3.2. Market Size And Forecast, By Region
7.3.3. Market Size And Forecast, By Country
7.4. 42–49 Years
7.4.1. Key Market Trends, Growth Factors, And Opportunities
7.4.2. Market Size And Forecast, By Region
7.4.3. Market Size And Forecast, By Country
7.5. 50 Years & Above
7.5.1. Key Market Trends, Growth Factors, And Opportunities
7.5.2. Market Size And Forecast, By Region
7.5.3. Market Size And Forecast, By Country
Chapter 8: Adventure Tourism Market, By Sales Channel
8.1. Overview
8.1.1. Market Size And Forecast, By Sales Channel
8.2. Travel Agent
8.2.1. Key Market Trends, Growth Factors, And Opportunities
8.2.2. Market Size And Forecast, By Region
8.2.3. Market Size And Forecast, By Country
8.3. Direct
8.3.1. Key Market Trends, Growth Factors, And Opportunities
8.3.2. Market Size And Forecast, By Region
8.3.3. Market Size And Forecast, By Country
Chapter 9: Adventure Tourism Market, By Region
9.1. Overview
9.1.1. Market Size And Forecast, By Region
9.2. North America
9.2.1. Key Market Trends, Growth Factors, And Opportunities
9.2.2. Market Size And Forecast, By Type
9.2.3. Market Size And Forecast By Type
9.2.4. Market Size And Forecast, By Type of Traveler
9.2.5. Market Size And Forecast, By Age Group
9.2.6. Market Size And Forecast, By Sales Channel
9.2.7. Market Size And Forecast, By Country
9.2.7.1. U.S.
9.2.7.1.1. Market Size And Forecast, By Type
9.2.7.1.2. Market Size And Forecast, By Activity
9.2.7.1.3. Market Size And Forecast, By Type of Traveler
9.2.7.1.4. Market Size And Forecast, By Age Group
9.2.8. Market Size And Forecast, Sales Channel
9.2.8.1. Canada
9.2.8.1.1. Market Size And Forecast, By Type
9.2.8.1.2. Market Size And Forecast, By Activity
9.2.8.1.3. Market Size And Forecast, By Type of Traveler
9.2.8.1.4. Market Size And Forecast, By Age Group
9.2.8.1.5. Market Size And Forecast, By Sales Channel
9.2.8.2. Mexico
9.2.8.2.1. Market Size And Forecast, By Type
9.2.8.2.2. Market Size And Forecast, By Activity
9.2.8.2.3. Market Size And Forecast By Type of Traveler
9.2.8.2.4. Market Size And Forecast, By Age Group
9.2.8.2.5. Market Size And Forecast, By Sales Channel
9.3. Europe
9.3.1. Key Market Trends, Growth Factors, And Opportunities
9.3.2. Market Size And Forecast, By Type
9.3.3. Market Size And Forecast By Activity
9.3.4. Market Size And Forecast, By Type of Traveler
9.3.5. Market Size And Forecast, By Age Group
9.3.6. Market Size And Forecast, By Sales Channel
9.3.7. Market Size And Forecast, By Country
9.3.7.1. Germany
9.3.7.1.1. Market Size And Forecast, By Type
9.3.7.1.2. Market Size And Forecast By Activity
9.3.7.1.3. Market Size And Forecast, By Type of Traveler
9.3.7.1.4. Market Size And Forecast, By Age Group
9.3.7.1.5. Market Size And Forecast, By Sales Channel
9.3.7.2. Switzerland
9.3.7.2.1. Market Size And Forecast, By Type
9.3.7.2.2. Market Size And Forecast, By Activity
9.3.7.2.3. Market Size And Forecast, By Type of Traveler
9.3.7.2.4. Market Size And Forecast, By Age Group
9.3.7.2.5. Market Size And Forecast, By Sales Channel
9.3.7.3. Norway
9.3.7.3.1. Market Size And Forecast, By Type
9.3.7.3.2. Market Size And Forecast, By Activity
9.3.7.3.3. Market Size And Forecast, By Type of Traveler
9.3.7.3.4. Market Size And Forecast, By Age Group
9.3.7.3.5. Market Size And Forecast By Sales Channel
9.3.7.4. Italy
9.3.7.4.1. Market Size And Forecast By Type
9.3.7.4.2. Market Size And Forecast By Activity
9.3.7.4.3. Market Size And Forecast By Type of Traveler
9.3.7.4.4. Market Size And Forecast, By Age Group
9.3.7.4.5. Market Size And Forecast, By Sales Channel
9.3.7.5. Rest of Europe
9.3.7.5.1. Market Size And Forecast, By Type
9.3.7.5.2. Market Size And Forecast, By Activity
9.3.7.5.3. Market Size And Forecast, By Type of Traveler
9.3.7.5.4. Market Size And Forecast By Age Group
9.3.7.5.5. Market Size And Forecast, By Sales Channel
9.4. Asia-Pacific
9.4.1. Key Market Trends, Growth Factors, And Opportunities
9.4.2. Market Size And Forecast, By Type
9.4.3. Market Size And Forecast, By Activity
9.4.4. Market Size And Forecast, , By Type of Traveler
9.4.5. Market Size And Forecast, By Age Group
9.4.6. Market Size And Forecast, Sales Channel
9.4.7. Market Size And Forecast, By Country
9.4.7.1. India
9.4.7.1.1. Market Size And Forecast, By Type
9.4.7.1.2. Market Size And Forecast, By Activity
9.4.7.1.3. Market Size And Forecast, By Type of Traveler
9.4.7.1.4. Market Size And Forecast, By Age Group
9.4.7.1.5. Market Size And Forecast, By Sales Channel
9.4.7.2. China
9.4.7.2.1. Market Size And Forecast, By Type
9.4.7.2.2. Market Size And Forecast, By Activity
9.4.7.2.3. Market Size And Forecast, By Type of Traveler
9.4.7.2.4. Market Size And Forecast, By Age Group
9.4.7.2.5. Market Size And Forecast, , By Sales Channel
9.4.7.3. New Zealand
9.4.7.3.1. Market Size And Forecast, By Type
9.4.7.3.2. Market Size And Forecast, By Activity
9.4.7.3.3. Market Size And Forecast, By Type of Traveler
9.4.7.3.4. Market Size And Forecast, By Age Group
9.4.7.3.5. Market Size And Forecast, By Sales Channel
9.4.7.4. Australia
9.4.7.4.1. Market Size And Forecast, By Type
9.4.7.4.2. Market Size And Forecast, By Activity
9.4.7.4.3. Market Size And Forecast , By Type of Traveler
9.4.7.4.4. Market Size And Forecast, By Age Group
9.4.7.4.5. Market Size And Forecast, By Sales Channel
9.4.7.5. Japan
9.4.7.5.1. Market Size And Forecast, By Type
9.4.7.5.2. Market Size And Forecast, By Activity
9.4.7.5.3. Market Size And Forecast, By Type of Traveler
9.4.7.5.4. Market Size And Forecast, By Age Group
9.4.7.5.5. Market Size And Forecast, By Sales Channel
9.4.7.6. Kazakhstan
9.4.7.6.1. Market Size And Forecast, By Type
9.4.7.6.2. Market Size And Forecast, By Activity
9.4.7.6.3. Market Size And Forecast, By Type of Traveler
9.4.7.6.4. Market Size And Forecast, By Age Group
9.4.7.6.5. Market Size And Forecast, By Sales Channel
9.4.7.7. Kyrgyzstan
9.4.7.7.1. Market Size And Forecast, By Type
9.4.7.7.2. Market Size And Forecast, By Activity
9.4.7.7.3. Market Size And Forecast, By Type of Traveler
9.4.7.7.4. Market Size And Forecast , By Age Group
9.4.7.7.5. Market Size And Forecast, By Sales Channel
9.4.7.8. Rest of Asia-Pacific
9.4.7.8.1. Market Size And Forecast, By Type
9.4.7.8.2. Market Size And Forecast, By Activity
9.4.7.8.3. Market Size And Forecast, By Type of Traveler
9.4.7.8.4. Market Size And Forecast, By Age Group
9.4.7.8.5. Market Size And Forecast, By Sales Channel
9.5. Lamea
9.5.1. Key Market Trends, Growth Factors, And Opportunities
9.5.2. Market Size And Forecast, By Type
9.5.3. Market Size And Forecast, By Activity
9.5.4. Market Size And Forecast, By Type of Traveler
9.5.5. Market Size And Forecast, By Age Group
9.5.6. Market Size And Forecast, By Sales Channel
9.5.7. Market Size And Forecast, By Country
9.5.7.1. Latin America
9.5.7.1.1. Market Size And Forecast, By Type
9.5.7.1.2. Market Size And Forecast, By Activity
9.5.7.1.3. Market Size And Forecast, By Type of Traveler
9.5.7.1.4. Market Size And Forecast, By Age Group
9.5.7.1.5. Market Size And Forecast, By Sales Channel
9.5.7.2. Middle East
9.5.7.2.1. Market Size And Forecast, By Type
9.5.7.2.2. Market Size And Forecast, By Activity
9.5.7.2.3. Market Size And Forecast, By Type of Traveler
9.5.7.2.4. Market Size And Forecast, By Age Group
9.5.7.2.5. Market Size And Forecast, By Sales
9.5.7.3. Africa
9.5.7.3.1. Market Size And Forecast, By Type
9.5.7.3.2. Market Size And Forecast, By Activity
9.5.7.3.3. Market Size And Forecast, By Type of Traveler
9.5.7.3.4. Market Size And Forecast, By Age Group
9.5.7.3.5. Market Size And Forecast, By Sales Channel
Chapter 10: Company Profiles
10.1. Austin Adventures, Inc.
10.1.1. Company Overview
10.1.2. Key Executive
10.1.3. Company Snapshot
10.1.4. Product Portfolio
10.1.5. Key Strategic Moves And Developments
10.2. Butterfield & Robinson Management Services, Inc.
10.2.1. Company Overview
10.2.2. Key Executive
10.2.3. Company Snapshot
10.2.4. Operating Business Segments
10.2.5. Product Portfolio
10.2.6. Key Strategic Moves And Developments
10.3. G Adventures
10.3.1. Company Overview
10.3.2. Key Executive
10.3.3. Company Snapshot
10.3.4. Operating Business Segments
10.3.5. Product Portfolio
10.3.6. Key Strategic Moves And Developments
10.4. Innerasia Travel Group, Inc.
10.4.1. Company Overview
10.4.2. Key Executive
10.4.3. Company Snapshot
10.4.4. Product Portfolio
10.5. Intrepid Group, Ltd.
10.5.1. Company Overview
10.5.2. Key Executive
10.5.3. Company Snapshot
10.5.4. Operating Business Segments
10.5.5. Product Portfolio
10.5.6. Key Strategic Moves And Developments
10.6. Mountain Travel Sobek
10.6.1. Company Overview
10.6.2. Key Executive
10.6.3. Company Snapshot
10.6.4. Operating Business Segments
10.6.5. Product Portfolio
10.7. Recreational Equipment, Inc. (Rei)
10.7.1. Company Overview
10.7.2. Key Executive
10.7.3. Company Snapshot
10.7.4. Product Portfolio
10.7.5. Business Performance
10.7.6. Key Strategic Moves And Developments
10.8. Row Adventures
10.8.1. Company Overview
10.8.2. Key Executive
10.8.3. Company Snapshot
10.8.4. Operating Business Segments
10.8.5. Product Portfolio
10.8.6. Key Strategic Moves And Developments
10.9. Tui Group
10.9.1. Company Overview
10.9.2. Key Executive
10.9.3. Company Snapshot
10.9.4. Operating Business Segments
10.9.5. R&D Expenditure
10.9.6. Business Performance
10.9.7. Key Strategic Moves And Developments
10.10. Zhonghong Holdings Co., Ltd.
10.10.1. Company Overview
10.10.2. Key Executive
10.10.3. Company Snapshot
10.10.4. Product Portfolio
10.10.5. Business Performance
Chapter 11: Appendix
11.1. Estimated Number of Tourists From Source Countries (2017)
