Incontinence products
are quickly becoming a component of the broader personal care segment. Growing
geriatric population, increasing awareness and rising disposable income in
emerging countries has provided an impetus to the growth of incontinence
products market.
Advancements in terms
of product customization is also driving the demand for incontinence products. The
WHO report opines that population of people aged 60 years and above is growing
rapidly than some other age groups, because of both declining fertility rates
and longer life expectancy. The report further states that the number of
individuals aged 60 years or more is probably going to exceed 2 billion over
the years to come. The quickly expanding elderly populace is likely to make new
development prospects for stakeholders in the incontinence products market.
Additionally, the increase in the populace in diabetic Mellitus patients
globally is also creating demand for incontinence products globally. On the
other hand, key challenges for incontinence product manufacturers include risk
of substitutes and proliferation of low-cost substitutes.
Incontinence product manufacturers
are aware of the growing opportunities in the global incontinence products
landscape. They are reacting to the changing scenario by providing customized product
offerings at affordable costs. There has been a move in the marketing strategy
also, with an accentuation on expelling the stigma encompassing incontinence
issues. The market messages are focused on explicitly at middle-aged
individuals experiencing incontinence issues. Rising occurrences of
incontinence issues have additionally prompted sustained development in the
market.
As per a report
distributed by WHO, 5% to 7% of the overall populace is experiencing
incontinence. These issues can be annoying for individuals and for people
around them. Today an assortment of products are accessible in the market that
could give reasonable answers to those individuals experiencing such diseases.
A few of these are Pads & Liners, Protective Underwear & Briefs,
Overnight diapers, skin care products, Tab Style Diapers to give some examples.
In terms of region, the
Western Europe regional market is considered to gain market attractiveness in
the worldwide market for incontinence products among all other regions, as well
as is anticipated to contribute majorly in worldwide market trailed by North
America and Asia Pacific regional market. In addition, it is anticipated that
in the approaching years, Asia Pacific is likely to gain market lucrativeness
in this market. Japan, being the maximum percentage of elderly citizens can be
a huge market for this category. The ever-expanding populace of China is also
considered to fuel the requirement for healthcare products, as a result ensuing
in the expansion of the incontinence market in the region. Bahrain, Kuwait,
Kiribati, and Saudi Arab are the world’s prominent diabetic widespread
countries. These countries, in addition, have a first-class market prospective
for incontinence products.
A few of the foremost
market players all over the value chain leading this market include Unicharm
Corporation, Svenska Cellulosa Aktiebolaget SCA, ONTEX International N.V.,
HARTMANN GROUP, Hypermarcas SA, First Quality Enterprises Inc., Kimberly-Clark
Corporation, Pro Descart Industria e Comercio Ltd, C. R. Bard Inc., Coloplast
A/S, B. Braun Melsungen AG, Medline Industries Inc,and Covidien plc along with
others.
Looking at the market
attractiveness in the incontinence products market, a figure of new market
participants has made a venture into this setting. Whereas Procter &
Gamble’s comes again to the incontinence setting as well as has generated a
great deal of media buzz, a number of online-only, and small stores have in
addition multiplied the market. The center of these novel players has been to
increase innovative solutions to conform to diverse requirements of customers.
